This project was unique because Athena, owner and photographer of Empiria Studios already had a main logo that she loved (which she actually drew herself) but needed a complete brand identity to help create brand recognition for her target audience.
We created an entire brand from elements of her existing logo that was already working well and was perfectly targeted to her ideal client. This brand is full of Athena’s authentic personality and carries an air of sophistication that is beautifully paired with her romantic photography.