Actionable Tips Elevate Your Email Marketing Strategy

My Tips to create an impactful email marketing strategy to help you increase your bookings with the right people

Hey there, fellow creative! If you’ve been knee-deep in wondering how you can up your marketing game and really connect with your audience, you know the importance of creating a memorable way to interact and stay top of mind with potential clients. And part of that journey is diving into the wonderful world of email marketing.

Now, if you’re new to email marketing and you’re wondering “what even is email marketing” or “how can email marketing really help my business?”, let me break it down for you! Email marketing is like having a cozy chat with your dream clients that aren’t quite ready to pull the trigger on working with you just yet. It’s a fantastic way to keep them in the loop and stay top of mind without the fuss of tricky algorithms. It’s all about nurturing those warm leads, delivering value, and boosting your sales and bookings.

Keep reading if you want to know how to get people on your email list and what to send once subscribers start rolling in.

First, how do you grow your email list?

Well, offering a little something special, like a freebie or exclusive content, is a proven way to entice your audience to join your list.

You might be thinking “offering something for FREE? Is that really good business sense?” My resounding answer to that is YES! Of course, within reason. Let’s say you are a photographer, you don’t want to be offering a free session for example. Think of something you can create that provides value that can be downloaded again and again so you’re only putting in the time once to create it. So going back to that idea of a photographer, instead of a free session you could offer a free outfit guide or a guide all about how to prepare for a session.

Now that you have a freebie in place, what do you send to your list and how often?

Once you’ve created your freebie and have an opt-in form on your website, you’ll want to make sure you have an automatic, immediate email set up to deliver an email with said freebie. It’s also smart to have some sort of welcome/nurture sequence set up (using Flodesk for email marketing makes this part SO easy). That means that you have a series of emails welcoming them to your list that send at certain intervals. Here’s an example of a welcome sequence you could do when someone subscribes to your list:

1. Delivery email so they can access your freebie.
   
2. Wait 3 days
   
3. Send an introduction email with information that answers questions like what you do, what you offer, and who you serve. You can also do a little introduction of yourself and share some fun facts about you as the face behind your business!
   
4. Wait 3 more days
   
5. Send an email outlining your services more in-depth and calling them to action to work with you.
   
6. Wait 5 days
   
7. Share 1-3 transformation stories from your past clients.
   Share where they started before working with you and how they feel after working with you. (i.e. Sarah was hesitant to book a family shoot because she knew what a big pain it would be to get her husband and kids rounded up and to cooperate during the shoot. But after our shoot she said she was overjoyed with the shoot because of how much her husband and kids loved it, it was so easy with my process, and they LOVE their photos.)
   
8. Wait a few more days
   
9. Offer some sort of additional value and another call to action.
   Share a blog post, a social media post, another resource or freebie, or even answer a frequently asked question that will position you more as the expert in their eyes and create more trust. Pro tip: frame an objection to working with you as an FAQ and then overcome that objection through the question (example: Q – Choosing outfits to wear before a photoshoot is so exhausting. Do you help with that process? A – Yes! I provide an outfit guide and give you access to my client closet 2 weeks before our shoot.)
   
10. Finish the workflow and add them to your newsletter segment so they will get all your regular newsletters.

Convinced yet? Here’s why Flodesk Is The Best Email Marketing Platform

As you are getting started with email marketing, the million-dollar question is which email marketing platform is right for you. Trust me, I’ve been there, tried many, and I’ve found my ride-or-die platform: Flodesk.

Why do I love Flodesk? Let me count the ways:

1. It’s Easy-Peasy: Seriously, even if you’re not a tech whiz, Flodesk’s user-friendly interface makes creating gorgeous emails a breeze. With drag-and-drop simplicity and customizable templates, you’ll have emails that scream “you” in no time.
2. All About You: Branding is everything, right? Flodesk gets it. You can tweak every little detail to match your brand vibe, making sure your emails are as unique as you are.
3. Know Your Audience: Ever wanted to peek behind the curtain and see what makes your audience tick? Flodesk’s got your back with handy analytics and audience segmentation tools, so you can tailor your content like a pro.
4. Budget-Friendly: Say goodbye to those pesky escalating costs. Flodesk keeps it simple with flat-rate pricing, so you can focus on growing your list without breaking the bank.

Grab your free flodesk email newsletter template

And just as luck would have it, I just finished creating a special free newsletter template so you can send out a newsletter email in a matter of minutes. Yep, you heard that right! It’s ready to go, so you can hit the ground running and start wowing your subscribers.

This template was creating with design and strategy in mind so that your subscribers will actually want to read your newsletter so you don’t waste time writing emails no one will read.

Ready to take your email game to new heights with Flodesk? Click the link in my bio to snag your free template and start your trial today!

Don’t have a Flodesk account yet but want to dip your toes in and see if it’s a good fit for you? The template link also doubles as my affiliate link meaning you get 50% off should you decide to subscribe after your free trial!

Got questions about Flodesk or email marketing in general? Drop me a line in the comments or slide into my DMs—I’m always here to chat. Let’s make email magic happen together! ✨