
HEY FRIEND! I'm Kara
I'm so glad you're here on my little corner of the internet where I share all things business & design. Palme Design Co. is a studio focused on website + branding design for photographers and creatives.
What happens when a talented photographer outgrows her brand? She doesn’t start from scratch, she levels up strategically. That’s exactly what Whitney Marshall of Whitney Marshall Photo did, and the result is a brand and website that finally feels as elevated and aligned as the experience she delivers to every single couple.
This is the story of how we refreshed her wedding photographer logo, built out a cohesive new brand identity, and completed a full Showit template customization, which I offer in just one day.

Who Is Whitney Marshall?
Whitney Marshall is a Colorado Springs wedding and family photographer with a gift that goes far beyond a great eye for light and composition. She describes her ideal clients as warm, friendly, and bubbly, just like her. Her goal on every wedding day is simple: she wants couples to feel like a friend walked in holding a camera.
Her faith is central to who she is, and her clients feel that genuine warmth from the very first inquiry through to the final gallery delivery. Whitney has been featured in Rocky Mountain Bride, Canvas Rebel, and Unmeasured Events, and her client testimonials speak for themselves. Words like “ultimate hype woman,” “zero stress,” and “lifelong friend” come up again and again.
She had already built something incredible. But her brand… It wasn’t keeping up.
The Challenge: A Brand That No Longer Felt Aligned
Whitney first came to me years ago for her original website, but as her business evolved and her vision for the clients she wanted to serve became more refined, her online presence needed to catch up.
She came to me with three clear goals:
1. A wedding photographer logo and brand identity that felt elevated and aligned. Whitney needed branding that captured her warm, joy-filled, faith-centered personality while positioning her as the premium experience she truly delivers. Her previous brand simply didn’t reflect where her business had grown.
2. A Showit website that preserved her strong SEO. Whitney had spent years building her search rankings as a Colorado Springs wedding photographer. Starting from scratch risked disrupting that hard-earned foundation. The solution? A strategic Showit template customization that gave her a completely fresh look while intentionally preserving her existing homepage SEO structure.
3. Social media templates to match her new brand. A beautiful website is only part of the picture. Whitney also needed a cohesive presence across social media — so we built a set of strategic social media templates that matched her new brand identity perfectly.



The Solution: Full Branding + Showit Template Customization in Just 1 Day
Here’s what makes this project extra special — the entire Showit template customization was completed in just one day.
That’s right. One day from a template foundation to a polished, launched, conversion-focused website — fully customized with Whitney’s new branding, colors, fonts, copy, and images.
This is exactly what my semi-custom package is designed for: photographers, planners, and florists who are ready to level up fast without the timeline or price tag of a fully custom build.
Here’s what Whitney’s project included:
Full brand identity — new wedding photographer logo suite, color palette, typography, and brand elements that capture her warm, editorial personality
Showit template customization — strategic layout refinements, full brand integration, and SEO preservation for her homepage
Strategic social media templates — a cohesive set of branded templates to match her new identity across every platform
Completed in 1 day — because your business shouldn’t have to wait weeks to feel like you again
The Result: A Brand That Finally Speaks Her Language
Whitney’s new website and brand does exactly what a luxury creative’s online presence should do, it makes her dream clients feel seen, supported, and certain that she is the only photographer for them.
Her homepage speaks directly to the couples she’s meant to serve.
The new wedding photographer logo feels elevated and intentional.
Her navigation is clean and strategic.
And now her brand identity finally matches the caliber of warmth, joy, and professionalism she brings to every single session.
Visit her new site at whitneymphoto.com and see it for yourself.
Is a Semi-Custom Website + Branding Right for You?
You might be the perfect fit if you…
My semi-custom package starts at 2 payments of $1,250 and is completed in just one day. Because your dream clients are out there right now, and they deserve a website that’s ready for them.

”Wow! Where to begin! Working with Kara for my website design needs was a dream! Kara’s communication throughout the whole process was very consistent and organized which I loved. Kara was very welcoming from the get go and she made it feel like it was just us friends hanging out together, but while creating an amazing website during the process! Kara’s talented and creative vision amazed me, and of course I was super thrilled to see my final end product of my new website! I couldn’t stop looking at it and was eager to show with all my friends and family! I would HIGHLY recommend booking Kara for your website design needs! So, go book her now my friend!”









I'm so glad you're here on my little corner of the internet where I share all things business & design. Palme Design Co. is a studio focused on website + branding design for photographers and creatives.
Inside this guide I will give you actionable, step-by-step tips that you can implement in your website right away to lay a strong SEO foundation and start seeing better SEO results so you can get organic leads to your site so qualified potential leads can easily find you on Google.