HEY FRIEND! I'm Kara
I'm so glad you're here on my little corner of the internet where I share all things business & design. Palme Design Co. is a studio focused on website + branding design for photographers and creatives.

Juli from Bespoken Photography is genuinely one of those photographers who just GETS it. Based in Colorado Springs, she photographs weddings, newborns, and families with an approach that is warm, intentional, and deeply personal. She shows up to every wedding ready to read the room, roll with whatever the day throws at her, and capture the moments that actually matter, not just the ones that look pretty on paper.
Her clients call her kind, encouraging, and someone who makes even the most camera-shy people feel like they were born for this. Her work is emotive, artistic, and full of heart.
But her website….? It was not telling that story. And she knew it was keeping more of the right clients from reaching out and booking her.
Juli came to us having already started building her own Showit site. She had put in real time and effort, gotten it as far as she could on her own, but something still felt off. The vision she had for her brand and the website she had built just were not connecting the way she wanted them to.
She knew the feeling she was going for. Something high end but approachable. Polished but personal. A custom photography website that felt less like a portfolio and more like meeting a really talented friend.
So we got on a call, talked through her options, and pretty quickly landed on the same page: starting fresh was the right move. Trying to rework what she already had meant working around constraints that were always going to get in the way. Building from scratch meant every single decision could be made intentionally (the layout, the flow, the typography, the imagery) all of it built with strategy for HER specific vision and HER dream clients.
And honestly? Best decision.


Juli’s brand needed to feel like her work feels.
Subtle. Natural. Artistic. Warm and cozy but also clean and crisp. Heartfelt without taking itself too seriously, which, if you know Juli’s energy at all, is exactly right.
Her dream clients are outdoor-loving couples who value authenticity over perfection. They want real moments, meaningful details, and a photographer who feels less like a vendor and more like a trusted friend on the most important day of their lives. For families, they are not looking for a perfectly posed photo. They want the joy of chasing toddlers captured beautifully, the chaos AND the love all in one frame.
Her website needed to speak directly to those people the moment they landed on it. No confusion. No second guessing. Just an immediate feeling of yes, she is the one.
Here is what we focused on:
The feeling: Warm, natural, artistic, friendly, and heartfelt. Clean and intentional without feeling cold or overly formal.
The experience: A custom photography website that guides dream clients through her story naturally, from the very first impression all the way to the inquiry form, feeling like they already know and trust her before they ever reach out.
The strategy: Every page designed with intention. Clear positioning. Strategic testimonial placement. A client journey that moves people naturally toward booking without them even realizing it is happening.

What we built for Juli is a custom photography website that finally feels like the photographer she actually is.
Warm without being overdone. Elevated without being cold. It speaks directly to the couples and families she is meant to serve: people who value authenticity, connection, and real moments over perfect poses.
Her homepage immediately communicates who she is, who she serves, and the feeling she creates for her clients. Her portfolio lets her work breathe and speak for itself. And moving through her site feels natural and effortless, exactly the way a great client experience should feel.
Go take a look for yourself at bespokenphotography.com. You will not regret it!

Juli loved working together so much she sat down and recorded her thoughts about the experience! Watch her video below, raving all about her new site!
“Since launching my website, I’ve gotten more inquiries and I feel so much more confident to be able to direct my clients to a website that represents my work and feels like me!”
Because this comes up a lot and I want to address it.
When Juli and I first got on a call, she had already put real time into building her own site. And the idea of walking away from that and starting over felt a little daunting. I get it!! It can feel like admitting defeat or like all that work was wasted.
But here is what I always tell photographers in this situation: sometimes the most strategic thing you can do is release what is not working and build something right from the beginning.
When you start fresh on a custom photography website, every single decision gets made intentionally. The layout is designed around your specific client journey. The typography is chosen to match your brand feeling. The flow guides visitors exactly where you want them to go. Nothing is retrofitted. Nothing is compromised. It is all built with purpose.
That is the difference between a website that looks decent and a website that actually converts dream clients.
Juli trusted the process. And the result speaks for itself.
If your website is not telling your story the way it should, whether you have a half-finished DIY site, something that felt right a few years ago but no longer fits, or you are starting from zero, you do not have to figure it out alone.
I build custom photography websites and brand identities for wedding photographers who are ready to show up online with the same intention and heart they bring to every single shoot.
Because I strongly believe that you can’t have one without the other… I’ve created Booked & Branded, my 2-Day Intensive where we build your branding and your website in two focused days. A streamlined process that gets you a brand and website you (and your dream clients) obsessed with, without the months-long timeline.
If you’re a wedding photographer who’s been putting off investing in your brand and website because it feels overwhelming, expensive, or like you just don’t know where to start, hi. That’s exactly what I’m here for. Let’s chat! Book a free Clarity Call, a 20-minute strategy conversation where we’ll talk through your goals and see if Booked & Branded is the right fit for where you’re headed.





I'm so glad you're here on my little corner of the internet where I share all things business & design. Palme Design Co. is a studio focused on website + branding design for photographers and creatives.
Inside this guide I will give you actionable, step-by-step tips that you can implement in your website right away to lay a strong SEO foundation and start seeing better SEO results so you can get organic leads to your site so qualified potential leads can easily find you on Google.